It’s not enough for today’s executive to be bright, aggressive, and motivated, he or she must also possess the ‘star quality’ that is a key component of delivering convincing messages to audiences. In order to achieve this, your message must be introduced in a finely crafted wrapper that not only meets the listener’s focus, but their own criteria for success as well.

“Talking and eloquence are not the same; to speak, and to speak well, are two different things.”

Ben Jonson
Literary Critic