There’s more to it than just “Got venture capital?”
Drawing from a wealth of experience in professional development, coaching, and business-to-business communications skills development, Brenda Besdansky, president of San Francisco Bay Area-based Speakers World is regarded as a preeminent financial presentation skills coach for “101 to Wall Street” companies.
“Ya’ gotta have capital.”
Focusing on the entrepreneurial and early entrant arenas, Brenda coaches these “players” on how to effectively package and project their strategy, talent, leadership, and general “stage-craft” in preparation for negotiating the highly competitive venues of securing venture capital.
“Capitalizing on these attributes, and presenting a compelling and strategic vision, along with your existing resources, and a boundless competitive spirit in an influential and persuasive fashion will be critical in motivating investors to become active contributors in your growth,” Brenda said.
“In order to achieve this, your enterprise must be introduced in a finely crafted wrapper that not only meets the potential investor’s focus, but their own criteria for success as well,” she added. “Brown bag or generic lunches are out. Tailored presentations are in.”
“Get real, man.”
In applying this once popular cliché from the 1960’s in today’s market, you have to face facts. The market is swarming with up-starts and start-ups jockeying for the priceless attention of investors. Their time to entertain your vision and your dream will be limited and the time allowed for you to communicate can often be reduced to the time it takes to travel from the first floor to the 30th floor. You may be forced to take your vision on the road, in which case you will have an average of between 15- and 23-minutes and just one opportunity to capture the imagination and the motivation of investors.
If you’re passionate about your implementing your vision, consider the benefits of energizing that vision and getting your idea to market with a performance that not only positions you prominently at center stage, but also brings your audience to its feet.
The challenge of creating and sustaining investor interest is never-ending. In today’s market, it is particularly critical to stand out from the crowd. Let’s discuss how Speakers World can help your company get its act together using “business theater” to be as effective and persuasive as you really are.